How to create a marketing strategy for NGOs

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Learn about our social media marketing strategy to boost your followers and with them future donors

Learn about our social media marketing strategy to boost your followers and with them future donors

What strategy to use in fashion now?

Creating a marketing strategy on your social networks does not have to be complicated. Here we explain that there are several extra strategies on how to grow your NGO

A social media strategy can guide your actions and through it you can see if you are succeeding or failing.

The more specific your plan is on social media, the more effective it will be, so keep it concise and up-to-date. Do not make plans so general or limited that they may be impossible to carry out or measure.

In these short articles, we’ll walk you through a multi-step plan so that you can create your own social media marketing strategy for your NGO yourself.

How to create your social media strategy

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First: choose the marketing goals for your social media that best suit your organization’s goals

The first place to create an effective and winning strategy is to set your goals well. Without this, you have no way of measuring your success.

Each of the objectives must be specific, measurable, achievable, relevant, with realistic deadlines.

Organizational strengths at a glance

Learn to plan the strategy and method to achieve important social media goals and set yourself up for success.

Writing down your goals and regularly reporting on your progress also significantly increases the likelihood that you will accomplish what you set out to do ehese allow you to see how effective your strategies are. They give you a purpose and direction, with a documented focus that you can share with others.



How to set social media goals and monitor them

Step 1Conduct an audit on your social networks

You need a clear picture of where you are right now. That means you need to conduct a social media audit. It will help you register all your existing accounts and programs in one place. You will also get an idea of ​​your current level of performance, which you can use as a reference. Review the information you have generated. You’ll start to see which social channels are working well, and which ones may need a different approach.

Pso 2. Decide what is most important

Then start thinking about how important it is to accomplish these simple steps with your goals. Increase your likes by generating real value in some cases, you need time to think about this from the beginning). Once you decide what kind of growth can really help improve your organization, it’s time to start designing some specific marketing goals. social networks.

Step – 3 : Choose your method of setting goals

For your social media marketing goals to be useful, they must be realistic and traceable. They should also be tied to clear goals that will help you progress to create meaningful social media goals that will support your organization for the long term.

Where do we want to go?

This question addresses the item covered by the «relevant» component. What do you want to achieve and what is the impact that your organization wants to offer to the world? These should be your main goals.

Build and manage

How are we going to be up to date to monitor if we are getting there?

As you go through the goal setting steps, you need to think about what you want to achieve with your social media strategy and goals.

As you go through the goal setting steps, you need to think about what you want to achieve with your social media strategy and goals.

3. Build and manage an engaged community

It means you have a ready audience that wants to hear the latest developments in your organization. That is a great achievement and when a new social cause is launched to guarantee a better quality of life in the population, the trust in the followers continues to increase.

Key metrics related to community engagement include:

4. Increase conversions

Remember that a conversion is not the same as a donation. A conversion could consist of signing up for a newsletter. But each conversion has real, measurable value to the organization.

Key metrics related to donor conversions include:

Bespoke Marketing Plans

If you use social media ads, you can also focus on key results related to:

1- Cost per click

2- CPM

3. Get information about potential donors.

Social media is a powerful donor research tool, such as custom audiences on Facebook, Instagram,
LinkedIn, Youtube TWitter, Facebook and how to define your potential target donors.

Attracting potential donors is a key way to use social media to fill your sales funnel and generate value for your organization.

You can also use internal measures to monitor how many potential donors your team of contributors is bringing in and how well they convert those people into potential donors.

Social channels are an increasingly important platform for customer service and support. In fact, social messaging is now the preferred customer service channel around the world.

Attract donors and volunteers

But instead of sheer numbers, also make sure to bring in quality candidates that are appropriate for the types of roles you need. Work with your HR team to develop a clear picture of your needs and establish criteria for evaluating your social media goals related to recruiting and volunteering.

Identify crisis and manage communication

Your social media response to a crisis can make or break your organization’s reputation, which is why this goal is closely related to goal number 2.

Match your key results and actions with concrete internal steps, such as developing a social media policy, protecting your social accounts, and defining your individual beneficiary or emergency crisis communications plan for natural disasters.

Learn all you can about your new donors and create new audience characters

Knowing your audience and knowing what they want to see on social media is very important. That way, you can create content that you like, comment on, and share. Also, this part is essential if you want to turn social media followers into customers for your organization into future donors.

When it comes to your target audience, you need to know things like:

Get to know your fans, followers, and customers as real people with real wants and needs, so you know how to attract and involve them in your organization’s activities.

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